Build an ecosystem of value-added services (VAS) to complement the traditional product offer, without the need for replacing your existing digital banking solution. New services can be built from scratch or integrated based on already available cloud solutions, all while preserving your corporate identity and enabling smooth integration with existing features. This in turn allows you to delight your clients by offering full set of features in a truly omnichannel superapp.
VAS are designed to enhance the overall customer experience, provide additional convenience, and offer solutions that go beyond basic banking functions. These services can help you differentiate digital banking platforms, attract and retain customers, and provide new revenue streams for your bank.
With Comarch Open Platform, you can easily integrate services adjacent to your existing digital banking platform with two types of toolsets:
An application that provides your customers with a wide range of services and functionalities within a single platform. Unlike traditional apps that focus on a specific service or function (e.g. banking, car sharing, food delivery, social networking), your superapp can become an all-in-one solution for various everyday needs and tasks of your customers.
Enabled by additional data points collected from clients using value-added services, you can precisely tailor the offering to the needs of each individual customer, increasing cross-sell and up-sell.
Utilizing this software design approach you can build applications using independent, modular components that you can combine and reuse in various ways, resulting in better scalability, adaptability, easier testing and collaboration among teams.
Gives you the ability to launch services in form of APIs to be consumed by third parties (e.g. ERP system vendors) in order to enhance the experience and provide additional revenue streams based on API usage.
An environment based on cooperation, enabled both through embedding third-party services within your platform as well as providing your own banking APIs to third parties to use within their solutions